Story Highlights It is geared towards providing focused capacity, advocacy and market penetration support to exporters and export-ready firms. The three-year engagement, which will run until 2022, is being spearheaded by Jamaica Promotions Corporation (JAMPRO). “So we look at how export-ready these companies are, the viability of the product to go overseas, capacity and ability of the companies to meet additional demand, potential economic impact and sustainability of the business,” he pointed out.Mr. Durrant said that at least a 50 per cent average growth in export is projected over the three years, adding that 90 per cent of the participating entities not exporting at Export Max III’s outset are expected to establish at least one market on completion of the programme.“We expect to generate 15 trade leads per company over the three-year period, and we are projecting that we could have a five per cent average increase in jobs for the participating companies. So this is serious business for companies. We expect them to sell, sell, sell after that initial development programme,” he emphasised.Mr. Durrant said the programme is a plus for participants as “it reduces the time and effort to enter new markets, leading to savings in the cost of undertaking this initiative if they were to do it on their own”.“They are getting the support of three agencies to develop their export capacity, so we expect financial gain for the companies and economic development for the country, which, when combined, will bring about major success,” he stated.