1 February 2008South African winemaker Perdeberg is hoping to win the allegiance of a younger, savvier breed of customer by launching a new campaign that promotes the brand through social networking website Facebook as well as Media24’s blogging sites – and rewarding users with bottles of wine.Perdeberg Winery said in a statement on Thursday that it had launched the “Clink to win” application for the Facebook website, which allows the site’s users to raise a glass of Perdeberg’s finest to anyone else and then rewards them for doing so.“Through a tactic that gets people raising glasses online, the campaign will help raise awareness of Perdeberg Wines,” the statement said.“Masses of cases of Perdeberg wine are being gives as prizes to the users who receive the most toasts and to users who spread the word the most,” said Perdeberg. “And just for the fun of it, random prizes are also being awarded to Facebook users just for raising a glass to something they like.”Blogging enthusiasts can also raise a glass of Perdeberg wine to their favourite blogs on any of the 24.com blog sites, and by “clinking” to a blog they like, readers and bloggers alike stand a chance to win Perdeberg wines every week.The bloggers who receive the most glasses raised each week also stand a chance of winning a case of Perderberg wines.“The aim of the campaign is to facilitate online interaction – Perdeberg Wines is rewarding users, networkers, readers and bloggers alike by encouraging online applause for what they appreciate online,” Perdeberg said.“Altogether, Perdeberg is giving away over 3200 bottles of wine over the next five months.”Established in 1941, Perdeberg Winery is situated at the foot of the Paardeberg Mountain and is named after the mountain zebra that used to roam the area – giving rise to the name by which the winery refers to itself: “the one with the zebra”.The cooperative of wine estates has 42 individually managed vineyards, most of which are taken care of by third-generation producers.Perdeberg is the second South African winemaker to make use of innovative campaigns to promote its wines. Wellington-based winemaker Stormhoek has made use of blogging, a Facebook group and a YouTube channel to promote its wines, while also rewarding users with bottles of wine.More information on Perdeberg’s innovative promotion campaign and prizes that can be won, as well as a link to the Facebook application, can be found on the winermaker’s Clink to Win website.SAinfo reporter Want to use this article in your publication or on your website?See: Using SAinfo material
Get the Free eBook! Learn how to sell without a sales manager. Download my free eBook! You need to make sales. You need help now. We’ve got you covered. This eBook will help you Seize Your Sales Destiny, with or without a manager. Download Now The words “create value” are used so often and in so many different contexts that it can be challenging to know what it means—or what you are supposed to do to create value. I have written about something I called Level 4 Value Creation to describe a way of thinking about creating the highest level of value possible for your clients and dream clients by focusing on their strategic outcomes. I did my best to make it practical and tactical, but there are limits to the size and scope of a book.Win customers away from your competition. Check out Eat Their LunchI am going to start with broad intentions and outcomes, going from general to specific.First PrinciplesValue is in the eyes of the beholder—or the recipient, for our purposes here. You have the right to develop a theory as to what should be valuable for another person, but they possess the right to determine their worth. Because perceptions about value vary, you may have to explain why your dream client should perceive the value in the way you view it.The person receiving the value needs to be better off in some way having received it. If the person is no better off having received the attempted value creation, it is not value.Value exists on a continuum. Some things are more valuable than others. My view of this continuum of value in sales is 1: Product Value, 2: Experience Value, 3: Tangible results, and 4: Strategic Value.Value has a contextual component, meaning something that might have been valuable in the past may not be helpful in the future. Something that would be valuable in one circumstance might be less useful when the conditions are different.Value creation tends to degrade over time; it has a half-life. The value you created in the past is not likely to be as valuable to your clients as the value you create now.Value creation may also build on prior value. It is possible to create an upward spiral of higher value over time.The greater the value you create, the more relevant you will be to your clients and your dream clients. An inability to create value will make you irrelevant.Value creation is found in your understanding. It is as much in your learning as it is your teaching. While it is important you help your clients discover something about themselves, it’s equally (or more) important that you allow them to educate you if you want to create a preference.Value Creation: In IdeasOne of the ways we create value is with ideas. This is why sharing the slide deck with your company’s history, logos from all your well-known clients, and an exhaustive list of products and services, does not create much value (unless your client is sincerely interested in learning more about your company.Ideas that help your client understand why they are struggling to produce the results they need: When you can explain to your client or prospect why they are not able to achieve the results they need, you have created value by educating them.Ideas that help your client understand what is possible: There is a better state available, but your client may not be aware of what that better start is—or how to get there (which will give more attention in the next point). Sharing ideas about what is possible is value creation.Ideas about how to get to a better future state: The value of your dream client knowing why they are struggling to produce results followed by what the future state might look like leads to the value of understanding how to generate those better results.Ideas that help prepare your client for the future: One of the areas where clients perceive value is your keeping them abreast of what’s coming in the future and how they might need to prepare themselves. If you want to be a trusted advisor, you have to be vigilant and protect your clients from harm.The reasons listed here are why nurturing your dream clients over time provides them value and increases their willingness to explore change with you.Value Creation: In Providing AdviceIdeas and advice are different. The word consultative may not mean what you think it means. While “being consultative” does suggest something about your bedside manner, what it means is that you tell people what to do, you advise, you offer counsel.Advice on following a process that will produce better results: In The Lost Art of Closing, I wrote a chapter on Controlling the Process. In that chapter, I made the case that one should guide their clients through the sales conversation, helping them make and keep commitments. The advice you offer here is value when it prevents your client from making mistakes that hurt their chances of producing the better results they need.No more pushy sales tactics. The Lost Art of Closing shows you how to proactively lead your customer and close your sales. Advice on what your client needs to change: The very heart of selling is making a change. In The Only Sales Guide You’ll Ever Need, I included a chapter on managing change. You create value when you advise your client on the things they need to different to produce a better result.Learn Anthony’s core strategies & tactics for sales success at any level with The Only Sales Guide You’ll Ever NeedAdvice on when and how to change: Telling your dream client how to change is valuable when your client has a gap in understanding what they need to do to produce whatever outcome they are chasing. Telling them when to change is also value creation, especially when you are proactive enough to provide that advice before what they are doing harms them.Advice on trade-offs, choices, and decisions: Your subject matter expertise, business acumen, and situational knowledge combine to allow you to guide with the value of knowing what trade-offs your client might need to make, what choice they should consider, and what decisions they should make.Value Creation: In ExecutionThere is value in assisting your client with the execution of everything above. If your client struggles to execute, you create value by providing it.Execution as a pair of hands: Sometimes, what your client needs is a pair of hands to do some work they can’t do because they lack resources. In some circumstances, it means doing something for your client. In other situations, you will recognize this as outsourcing, taking over all the work for them to produce a result that can’t or don’t want to do.Execution in delivering results: You create value when you provide the results you sell. You eliminate value when you don’t (along with your client’s trust—and their future business). Better execution is more valuable to your clients. They also find more strategic outcomes more valuable.Execution and accountability: You create value by owning the outcomes you sell, taking responsibility for producing results, ensuring your team resolves your client’s issues. You also create value by mitigating any challenges by being resourceful and solving problems. You own the outcomes, but your team owns the transactions, which means you are accountable for your organization.There is more to say about execution and results. In part, it may be made up solving problems and eliminating challenges. It might also be made up of taking advantage of opportunities. Some issues are small, making the value creation equally small. Other problems and challenges are enormous, and solving them creates massive value. Opportunities also exist on a similar continuum.Value Creation: In ContextAn important consideration is the context in which you are trying to create value. The idea of context suggests one needs and other-orientation.Value in understanding what your client needs to know now: You need to be able to recognize where your client is now to understand what they need to know. It is okay to have a theory, and it is okay to be wrong. However, if you want to create value, helping your client learn what they need to know is a good starting point.Value in understanding the context in which you are offering advice: There is a reason we explore change with our clients to know what they need, why they need it, and what the best choices are for them specifically. You create value when you match your advice to the client, getting things right—something difficult to do if you don’t spend time learning from them as well as teaching.Methods of ValueThere are several ways you can create value for your clients and your dream clients.Inform: Providing information that helps your client understand something they want or need to learn is value.Educate: Teaching your client something they need to learn is a form of value creation. You create even greater value when your client wants to learn.Inspire: I am using the word “inspire” in a particular way here. If you believe selling is about helping people change in a way that improves their lives and their businesses as I do, then helping them believe it is necessary to change and take action is value creation.Entertain: You can improve how you create value by using methods that engage the people for whom you are creating value in a way that makes it easier to deal with the challenges of changing.On Being a Value CreatorIf you want to create value for others, the ideas here will give you a framework for thinking and acting in ways that others will perceive as value. If you want to produce better results for yourself and your clients, and if you’re going to do work that is purposeful and meaningful, there is not anything that does more for you than doing more for others.Being a value creator is a choice. It is a personal decision you make. Only others can determine whether what you do is valuable to them or not. You alone can decide to do what is necessary to produce some result that might make them believe you are a value creator.
The first reshuffle of the Yogi Adityanath Ministry in Uttar Pradesh will take place on August 21, a Raj Bhavan official said on Tuesday. The reshuffle, and the possible induction of new members, is likely to fill the slots that have fallen vacant in the last few months, particularly after some Ministers got elected to the Lok Sabha. This will be the first Cabinet reshuffle after Mr. Adityanath took charge in the State in March 2017, heading a 47-member ministry. Three of the 47 Ministers — Rita Bahuguna Joshi, Satyadev Pachauri and S.P. Singh Baghel — were elected to the Lok Sabha in May. Another Minister, Om Prakash Rajbhar, who heads the Suheldev Bharatiya Samaj Party, was sacked for causing embarrassment to the BJP-led government with his outbursts against the saffron party. The Raj Bhavan official said the swearing-in will be held at the Gandhi Bhawan auditorium at 11 a.m. There had been speculation over the reshuffle during the past few days. A Raj Bhavan official had on Sunday said the event was slated for the next day, only to retract hours later saying “no request” was received from the State government for it. Mr. Adityanath called on Governor Anandiben Patel on Saturday, a day after he met BJP president Amit Shah in Delhi, triggering talk of a possible rejig any day. The recent appointment of OBC leader and Uttar Pradesh Minister Swatantra Dev Singh as the BJP’s state unit chief also put the spotlight on a possible reshuffle of the Cabinet.one person-one post According to the BJP’s “one person-one post” principle, Mr. Singh could not simultaneously hold the positions of a Minister and the State party chief. He resigned as Minister of State (independent charge) for Transport and Protocol on Monday. Mr. Singh replaced Mahendra Nath Pandey, who gave up the organisational post after he was inducted into the Union Cabinet.
Non-Governmental Organisations across the northeastern States have lined up protest programmes against the Narendra Modi government’s bid to reintroduce the Citizenship (Amendment) Bill.Assam Finance and Health Minister Himanta Biswa Sarma said a few days ago that the Centre would reintroduce the Bill in Parliament in November. The proposed legislation was cleared by the Lok Sabha in January but not tabled in the Rajya Sabha. The Bill seeks to amend the Citizenship Act of 1955 and grant citizenship to people from minority communities — Hindus, Sikhs, Buddhists, Jains, Parsis and Christians — from Afghanistan, Bangladesh and Pakistan after six years of stay in India even if they do not possess any proper document. The current requirement is 12 years of stay.In Nagaland capital Kohima, the North East Forum for Indigenous People (NEFIP) has scheduled a ‘public protest’ on October 3 to mark the beginning of the campaign against the Bill perceived to be a demographic threat to indigenous communities, some of whom number less than 1,000.NEFIP president Ningthouja Lancha said the organisation had asked all the Legislative Assemblies of the eight north-eastern States to adopt a resolution against the Bill and urge the Centre to take necessary steps to implement the United Nations Declaration on the Rights of Indigenous Peoples.The NEFIP is a conglomerate of 250 social organisations in the northeast.Student organisations Mizo Zirlai Pawl, Khasi Students’ Union and All Manipur Students’ Union have pledged support to the protests.In Assam, the Krishak Mukti Sangram Samiti has sought a united protest by the State’s indigenous organisations against any attempt to pass the Bill. “We will not accept the Bill under any circumstances. It poses a huge threat, which will affect the spirit of democracy. We cannot let this kind of Bill destroy our society,” its leader Akhil Gogoi said.
Barcelona B manager Gerard Lopez, gave his honest opinion about the delicate situation between Ousmane Dembele and FC Barcelona.The whole situation with Ousmane Dembele has gotten way out of control by now, so much that even club members like Gerard Lopez have expressed their concern about the player.Just this Thursday, there was a report of the French winger owing €20,000 to his former landlord in Dortmund, who rented him the very same house in which Jürgen Klopp lived before he left to Liverpool.The reason for this situation was because the player left the house with several problems and never even responded for it, this is only one of many examples of Ousmane Dembele’s indiscipline that has sparked outrage within the Catalan club and major discomfort amongst the fans because they feel like the club signed him only because they wanted to cover Neymar’s exit as soon as they possibly could.President Josep Maria Bartomeu made a terrible mistake by paying Borussia Dortmund €150 million for a player who had so many problems before coming to the club, it seems that now it’s too late for the club to pull back and selling him would mean having a loss of nearly €60 million because any offer that comes wouldn’t go over €80 million.Gerard: “La sensación es que Dembélé vive en su mundo” https://t.co/xqyopebhkM pic.twitter.com/03vvYhcW2M— Sr.Deportes (@SrNoticiass) November 15, 2018The club has many authorized voiced that are currently sending him messages through any mean possible, the latest one was Gerard Lopez’s interview to L’Equipe that was echoed by Mundo Deportivo.“Dembele is still not a world-class superstar, he is very young, he lacks experience, but he came to replace Neymar with everything that entails and a massive price tag on his shoulders.”“The kid has carried the weight on his shoulders since he arrived in Barcelona. Adapting to a club is not easy, but he also has to adapt to a new country, a new language, and a whole new style of play which is very different to what he was used to in his previous club.”“We also need to remember that in the last year, he was injured for the first four months after he arrived with a very serious injury. He practically lost a whole season.”“He came back in great shape this summer, but the squad had a couple of bad results and Ernesto Valverde decided to change his tactical approach and he wasn’t going to sacrifice Lionel Messi or Luis Suarez just to let him play.”Top 10 players who played for both Barcelona and Valencia Boro Tanchev – September 14, 2019 Time to talk about the best players who represented both Barcelona and Valencia, prior to their La Liga encounter at Camp Nou this evening.“The good part about all this is that if he succeeds, people will forget everything that happened, they will love him and cheer for him. The fans at FC Barcelona have a short-term memory if the results are there.”“Players like Romario, Ronaldinho, or Neymar weren’t the most disciplined players in the world but they were outstanding players.”“People don’t care about what players do with their private life as long as they perform. If Dembele plays at the same level that the people expect from him, he will become an icon,” he concluded.PORTADA @lequipe para DEMBELE. Nervios en Barcelona y Deschamps le pega un nuevo toque #mercato pic.twitter.com/jduyeKtveU— Gerard Romero (@gerardromero) November 15, 2018As far as his current situation goes, Ousmane Dembele’s agent and the club have been on meetings for the last couple of days and they have all been discussing what the best strategy for the player is.The club still is reluctant to sell him because they are convinced that his skills should be more than enough for him to come out of this situation, but the player needs to start showing more commitment during training sessions and during matches, even if he doesn’t make the call-up list sometimes.Ousmane Dembele has help at Barcelona amid struggles – Gerard Pique #Barca https://t.co/YwV1Q9586k pic.twitter.com/EiEZy92MUG— Edi Permana Putra (@LionelEdiMessi) November 11, 2018What do you think FC Barcelona should do with Ousmane Dembele, keep him or sell him to the highest bidder? Please share your opinion in the comment section down below.
Matt Ritchie gave a disturbing assessment of his Newcastle side suggesting the whole team lacks belief.Ritchie echoed the sentiments of manager Rafa Benitez who said they needed a “miracle” to stay up before the festive period.The Magpies are currently two points above third-bottom Southampton, having won only one of their last eight matches.They go into Saturday’s FA Cup third round tie against Championship visitors Blackburn on a run of eight defeats in 11 home league games.Virgil van Dijk praises Roberto Firmino after Liverpool’s win Andrew Smyth – September 14, 2019 Virgil van Dijk hailed team-mate Roberto Firmino after coming off the bench to inspire Liverpool to a 3-1 comeback win against Newcastle United.Ritchie is one of the fighters in Benitez’s squad, but told the Mirror: “The whole place just lacks belief.“We have to keep believing. We are in a fight and while we knew it would be tough this season we need to roll our sleeves up and get on with it.“This is where we find out if we have got the characters and the belief and the determination to achieve what we did last season.“Hopefully we can come together and really pull through. We need to be together – everybody at the football club. Belief is the main thing, confidence and desire too.”